An elite group forms quietly within Nissan. Its purpose: to build a new division of performance luxury vehicles. One that would challenge the prevailing American and European luxury brands with more human-centric design.
A name is chosen
1987: company evolution
Like that, INFINITI is born. With this development, a feeling of forward movement takes hold. To embody it, a badge is designed depicting two central lines stretching into the horizon.
World, meet INFINITI
1989: company evolution
INFINITI launches with 51 dealers in the United States. There are 2 available models: the spacious yet powerful Q45 sedan and the performance-oriented M30 coupe. With the debut of the INFINITI Total Ownership Experience®, we quickly gain recognition as leaders in customer satisfaction.
Presenting the VQ engine
1995: company evolution
A thrilling new V6 engine family is introduced: the VQ series. Designed for optimal power,torque and fuel consumption, the VQ ranks as one of Ward’s 10 Best Engines for the next 14 years – an unrivalled achievement. This is the predecessor of the INFINITI Twin Turbo V6.
After a decade of growth, the INFINITI Owners Club is introduced as an addition to our Total Ownership Experience®. Owners get access to exclusive offers and exciting travel opportunities; extending mobility beyond the driver’s seat.
A DRIVER-CENTRIC STANDARD
Sensing what's ahead
2001: VEHICLE ADVANCEMENT
INFINITI brings a powerful innovation to fruition with intelligent cruise control. It detects the traffic ahead, adjusting your speed automatically so you can maintain your desired distance. Heightening your response in relation to your surroundings.
Introducing a more intuitive way to reverse. Our RearView Monitor reveals a different perspective, using external cameras to bring what’s behind your vehicle into view on your in-dash display.
Pioneering Voice Recognition
2002: vehicle advancement
Another year leads to greater progress in our connective technologies. With the advent of INFINITI Voice Recognition, you can take command of your vehicle’s settings without removing your hands from the wheel.
Growing with distinction
2003: vehicle advancement
January sees an invigorating development. Our G35 Sport Sedan and Sport Coupe are ranked among Car and Driver’s Ten Best Cars. By November, INFINITI is the fastest growing luxury brand in the United States.
PUSHING TECHNOLOGY FURTHER
HEIGHTENING LANE AWARENESS
2004: VEHICLE ADVANCEMENT
Lane Departure Warning makes its first appearance in the INFINITI FX. It senses when you’re about to cross the divider lines without signaling, alerting you before you make the move. A vigilant addition to our growing suite of safety technologies.
A brand new parking technology is unveiled: the world’s first Around View® Monitor. Now you can access a virtual 360˚ view of your vehicle as you manoeuvre it. Enabling you to gauge each space with total perspective.
We bring you the Lane Departure Prevention system, an evolution of Lane Departure Warning. Beyond alerting you, it automatically compensates if it senses you are about to drift to a neighbouring lane, tapping selected brakes to ease you back into position. An industry first, from INFINITI.
Paving the way for more advanced safety technologies, INFINITI introduces the world’s first Blind Spot Intervention™ system. It senses when someone enters your blind spot – and if you move to change lanes your steering will adjust, guiding you back into position.
For the 2011 Formula One™ season, INFINITI partners with the reigning F1™ Champions, Red Bull Racing, to explore future technological collaborations. An exhilarating opportunity to deepen our performance thinking.
INFINITI reveals another world-first technology. Our Backup Collision Intervention detects what you might miss when you’re in reverse. If danger is imminent, the system warns you and engages the brakes, so you can embark in total control.
With the introduction of Direct Adaptive Steering®, INFINITI brings unprecedented precision to the wheel. It lets you filter unwanted vibration while tailoring your steering in an abundance of ways. A feature like no other driver technology to date.
Inspired by driven innovators, we launch our INFINITI Lab programs in Hong Kong. In collaboration with Nest, a leading Hong Kong investment company, we commit to accelerating the world’s most disruptive young organisations.
2016: POTENTIAL IN ACTION
After 5 years of collaboration with Red Bull Racing, INFINITI partners with the Renault Sport Formula One™ Team. A move that allows us to pursue new advancements in low-emission performance, building on technology like our Direct Response Hybrid® system.