We build technology to enhance your senses, striking design that demands a response and performance that makes you feel more alive. Our cutting-edge systems put pure power at your fingertips.
Every razor-sharp edge, every deep crease stirs something deep inside. Push the start button and the growl of a new family of turbocharged engines will let you know exactly where you stand. At the edge of a revolution.
The goal was simple—create new perspectives and curate a fresh aesthetic. In the process, we not only awakened a sense of limitless possibilities, we unleashed a torrent of creative expression.
A driver’s seat transformed into a sport-inspired experience, shaped by deep side bolsters and an integrated headrest. Even carefully selected high-end materials took on new meaning.
EFFORTLESSLY EXTEND YOUR ABILITIES
Cruise smarter. See further. Steer easier. View clearer. Respond faster. With driver-enhancing technologies, you can now move with a new level of ease.
Set your desired speed and distance and Intelligent Cruise Control (Full-Speed Range) will automatically adjust your speed in slowing traffic. When traffic speed resumes, Intelligent Cruise Control will bring you back up to your preset speed and distance.
Working with Direct Adaptive Steering® (Red Sport model only), Active Lane Control evaluates the road ahead and can automatically make small steering angle corrections due to uneven road surfaces or crosswinds..
A NEW STAGE FOR A NEW SOUND WITH BOSE®
The new Bose® Performance Series with Advanced Staging Technology delivers high-performance sound. 13 high-performance speakers, including multiple new 10" and 6 x 9" woofers and a lightweight silk dome tweeter achieve “live performance” precision.